Permanent hair color
Brilliant colors and healthy glossy hair
Alter Ego Italy oxidation colors are formulated to modify natural and cosmetic hair colors. Next generation color pigments and special protecting ingredients are deposited within the hair structure to guarantee lasting, brilliant and vibrant colors leaving hair healthy and glossy.
Permanent oxidation hair colouring This permanent oxidation hair colouring cream rich in Garcinia Mangosteen guarantees an elevated cosmetic action . Its rich formula contains a high concentration of anti-oxidizing agents derived from Garcinia Mangosteen, which act in synergy with the innovative Keratin Delivery System technology to guarantee brilliant tones and long lasting colours. The Keratin Delivery System (K.D.S) effectively transfers both the color pigments and the active principles within the hair structure, for excellent grey cover and maximum chromatic expression. The protecting properties of Garcinia Mangosteen help counter the external oxidizing agents and the formation of free radicals, for a more uniform and intense colour result